• Making Money on the Internet Store

The Open Brand: When Push Comes to Pull in a Web-Made World

The Open Brand: When Push Comes to Pull in a Web-Made World

Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include [...]

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Selling Graphic and Web Design

Selling Graphic and Web Design

Expert guidance on selling graphic design, in print and online
* New edition of a classic
* Up-to-the-minute advice on selling to Internet clients
* Get top clients and keep them
Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in [...]

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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar [...]

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Virtual Vintage: The Insider’s Guide to Buying and Selling Fashion Online

Virtual Vintage: The Insider’s Guide to Buying and Selling Fashion Online

Vintage clothing has never been more chic, with everyone from celebrity trendsetters to style-conscious professionals searching for wearable treasures from the past. Virtual Vintage is the first and only guide that helps both the novice and the fashion connoisseur evaluate and confidently participate in the [...]

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Socialnomics: How social media transforms the way we live and do business

Socialnomics: How social media transforms the way we live and do business

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future
Social Media. You’ve heard the term, even if you don’t use the tools. But just how big has social media become? [...]

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