• Making Money on the Internet Store

Multichannel Marketing: Metrics and Methods for On and Offline Success

Multichannel Marketing: Metrics and Methods for On and Offline Success

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization’s bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have [...]

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How to Open & Operate a Financially Successful Web Site Design Business: With Companion CD - ROM

How to Open & Operate a Financially Successful Web Site Design Business: With Companion CD - ROM

This title includes a book and a CD-ROM. Web design businesses can be run part or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet [...]

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Google AdSense For Dummies

Google AdSense For Dummies

You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.
AdSense lets you generate income with ad placement on [...]

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Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series)

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series)

The Wall Street Journal Bestseller
The Future is Now–Get Ready to Reap the Profits.
We stand at the beginning of a consumer-centric age–an era with potentially enormous returns for leaders in marketing, advertising and media–if they get their approach right. The new [...]

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ENTERPRISE 2.0 IMPLEMENTATION: Integrate Web 2.0 Services into Your Enterprise

ENTERPRISE 2.0 IMPLEMENTATION: Integrate Web 2.0 Services into Your Enterprise

Deploy Dynamic Web 2.0 Services in Corporate Networks
Facilitate collaboration and foster internal innovation by integrating next-generation Web 2.0 technologies throughout your enterprise IT framework. Packed with real-world examples and timesaving tips, Enterprise 2.0 Implementation shows how to use viral and social networking tools to gain the [...]

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