The ABC of SEO
The ABC of SEO is a concise and clear introduction to the art of search engine optimization and marketing. It presents current website optimization strategies, discusses their pitfalls and builds the foundations for long term success. Readers will discover how to get their website listed on the major search engines quickly and for free, analyze and beat their competitors’ strategies, increase their search engine rankings and boost the number and quality of visitors.
The book is written in an informal style and is packed full of interesting facts and background to search engines. The focus is on the three main search engines: Google, MSN Search and Yahoo! It will be of interest to anyone with a web site or who is thinking of establishing an eCommerce business. Some basic knowledge of the Web is assumed.
User Ratings and Reviews
5 Stars Very broad area covered, but detailed at the same time
I was a bit skeptic about this book and walked by it multiple times before I bought it. It was one of the newest SEO books available so I thought that it might have something useful about recent changes. Well, that was before “Jagger” and “BigDaddy” which is a different story.
I was positively surprised about the quality and quantity of the topics covered by the book. It explains the various methods (old and current, “White Hat”, “Black Hat” and “Gray Hat”) and how they work and what they do.
He also provides some technical background written in a very clean and understandable form, for everybody who is not that tech-savvy but interested in the topic SEO.
This book gives you a pretty good idea what SEO is and how to use it, what not to do and why. It is not only for Webmasters and DIY SEO’s, but also for eCommerce Managers and VP’s that would like to know what their SEO Services are doing.
4 Stars Good Information
I needed something quick and fairly down to earth on SEO. This was a great approach and I have learned allot about it!
4 Stars It gives you general information about SEO
Although it didn’t really teach you how to do SEO on your website. This book will give you general information about SEO. I keep it as a reference book as I am a beginner in this SEO.
1 Star Don’t waste your time
This book seems to be a compilation of webmasterworld forum posts where the titles are ordered in alphabetical order.
Do judge the book by its cover.
2 Stars It says a lot, yet it says nothing
It’s a refference book for mid-level SEO’s. It’s not for beginners. Read the SEO Bible by Jerri L. Ledford, it’s a wee bit better.
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