Dan Janals Guide to Marketing on the Internet Getting People to Visit Buy and Become Customers for Life
This guide has been designed to help professional marketers, sales managers and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support centre, and effectively and ethically writing and sending publicity material. It also features examples from companies around the world who are profiting from their online marketing and sales efforts, and breaking new ground in business-to-business.
User Ratings and Reviews
4 Stars Essential for E-Biz
As a small buisiness owner, I have been struggling with the job of driving traffic to my website. This book has helped me focus on my marketing problems, and so far I think that the techniques outlined in this book are effective. Another great read is M.Levine’s Guerrilla P.R. Wired - all about the Internet.
3 Stars Fluff and Substance
Nice book, but a bit too much fluff to fill in the substance gaps. To much make money quick kind of information. I checked out Starting a business website and make your website work for you. Also killer content. These gave me a bit more hands on experience and background that i could use.
5 Stars Great Marketing Advice for Any Marketing Campaign!
Dan Janal has been on the frontlines of Internet marketing for many years. He has written and spoken on the topic well. His latest book, Janal’s Guide to Marketing on the Internet, represents the best advice available on promoting one’s self online in plain and easy to read language.
Janal covers plenty. The book is packed with a wealth of great marketing advice that will help any marketing campaign. Some of the marketing strategies discussed in the book include creating online marketing plans, Website design intended to get results, incorporating the use of search engines, effectively using e-mail, writing and distributing publicity material online, building relationships with other online people in the newsgroups, establishing virtual communities, creating special focus groups, and offering quality customer service.
Sticking to the business of marketing ourselves online is not always easy to accomplish. A lot of other events and circumstances can compete for our time. Janal is up front with his readers, and at the front of his book he points out that those persons who will most benefit from his book are those persons who are seriously determined to carry out the strategies outlined in it.
Marketing products, services, and information online is big business for a lot of people these days. Consider the opportunities that are available for businesses large and small, public service and private organizations, associations, and average people like you and me. Take what Janal has to offer you in this book and put it to use today!
5 Stars You have nothing to lose!
This book covered a broad range of useful information - particularly for those new to Web PR & internet marketing, or those of us who are in the field and frequently suffer information overload. Along with an ‘arsenal’ of weapons, case studies etc, there are some tried and tested techniques which are too good to miss. A full review is posted at Free Pint, another great resource…
Thin on Web PR specific techniques so grab Poor Richard’s Internet Marketing book whilst you are here if that is what you want, and check out the Guerrilla Marketing books.
However you look at it, this is one to add to your shelf if you are planning to learn all you can to make a success of your online presence. And to the reviewer who thought it only covered the marketing basics, let’s face it, the Net isn’t that different, but this book manages to clarify the differences there are between trad marketing and getting it right on the Net.
3 Stars Still Useful?
I must admit to being very skeptical. I read it, but given the staggering bursting of the dot-com Internet bubble, I have some severe doubts whether Janal’s book is as relevant or just plain right as it was when he wrote it. It was published in 2000, so Janal probably finished writing it by 1999. Before the bursting, then.
The Internet still has its uses, but an Internet-only strategy? eBay might do it, but if AOL is having troubles . . .
I liked Levine’s Guerrilla PR: Wired because, despite the name, it combines both Internet and non-Internet strategies.
Janal has some good ideas and his examples are good ones, but I’m fairly certain not in the way he intended them to be.
Filed under: Making Money On the Internet Books