The E Business Book A Step by Step Guide to E Commerce and Beyond
The E Business Book A Step by Step Guide to E Commerce and Beyond
Thinking about starting an e-business? Daunted by the dot-com shakeout? In this practical new guide to the perils and pitfalls— and enormous opportunity— of e-business today, the message is clear: Keep the faith, but keep your eyes wide open. Whether you’re starting a new enterprise or changing your current operation and implementing e-business strategies, The E-Business Book is designed to help you master the tools that will give your business staying power.
In lively, straightforward terms, informed by loads of real-world examples of Internet initiatives that have worked, author Dayle Smith lays out a dozen essential steps for entrepreneurs building a solid plan for long-term success. Among other things, this e-business road map will show you how to
• flesh out your e-business concept
• investigate the competition
• “circuit-test” your business model before you roll it out
• market your products, services, and Web site
• build alliances
• create a strong business team
• sustain your new e-business for the long haul
User Ratings and Reviews
5 Stars How to analyze successes and failures
Dayle Smith’s The E-Business Book: A Step-By-Step Guide To E-Commerce And Beyond is the ideal “how to” introduction to setting up and conducting an effective, efficient and profitable business on the Internet. Organized into twelve methodical steps, The E-Business Book shows how to analyze the successes and failures of companies in your particular industry; how to investigate the competition (including what information to seek and how to find it); how to develop a solid, comprehensive business plan and then testing it to work out any unforseen problems; how to navigate the constantly evolving legal and security issues respecting Internet transactions; exploring new marketing opportunities that Internet alliances can afford; and building in flexibility and readiness to stay on the cutting edge of Internet innovations and developments. If you are planning an Internet-based venture, or expanding your already existing Internet business activities, then give Dayle Smith’s The E-Business Book a very careful, very profitable reading!
1 Star outdated book
The informations in the book is way out dated. The book was published on 2000. Things on online shopping has changed drastically. NOt worth buying it.
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