Planning Developing and Marketing Successful Web Sites Web Warrior Series
Planning Developing and Marketing Successful Web Sites Web Warrior Series
This innovative text provides future developers and designers information on how to think about creating a successful Web Site. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing.
User Ratings and Reviews
3 Stars Revenue and Advertising
The book does not provide enough case studies of successful websites such as Amazon or eBay on how they generate revenue. Does not focus on the shopping cart model or experience. Also, topics on Online Banking and Transactions are not explained. Overall a good book for business majors trying to understand the Web from a very high-level.
4 Stars An easy to read but informative book
This book covers the essentials of planning, developing and marketing a web site. The book uses real-world examples and case studies, and while easy to read, does not over simplify the subject.
3 Stars IT’S OK
There was some useful information, but the organization of the book could use some improvement. Some of the information is outdated and needs to be updated with the changing environment.
Filed under: Making Money On the Internet Books