Internet Business Models and Strategies Text and Cases
Internet Business Models and Strategies Text and Cases
Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.
User Ratings and Reviews
4 Stars Great book for beginners
After reading this book, I found this book was very helpfull for me in understanding kinds of Internet Business. Since I don’t have “Internet” background in my education, this book is really recommended by me to be your reference book, whether it is for student use or business implementation. Least but not last, it is resourceful, up-to-date, and comprehensive but not too technical also fill with real case studies.
3 Stars Took Mr. Afuah’s class at Michigan ….
The book is (or was) an excellent primer to understanding the fundamental concepts of e-commerce. But while there are some business concepts thrown in (i.e. the 5 C’s), they do not expand on those basic understandings of the Internet and its businesses. Anyone who had been following the Internet years via other publications would already possess the necessary knowledge that this book provides. If you don’t have a good understanding, then at [$$$], there are cheaper alternatives.
A great boost to this book would have been including a CD containing even one of Mr. Afuah’s lectures. Mr. Afuah is a brilliant and knowledgeable man who challenges his students to think beyond just the basics. We were not able to get away with trite responses not backed up with data. Since this is hard to do through a book, an interactive CD could at least be somewhat useful.
3 Stars internet business model
this book really helpful for all students that really interesting with ecommerce.Not really difficult and easy to understand when you reading.Good Words and conceptual.And off course all reference up to date.
3 Stars hard work to read
geez man, this book is unbelievably a hard work to read et alone to understand , but i find this book is a good challenge to take and i predict this book will be able to help the reader to help the reader to understand the subject learned furthermore, yes i find this book a resourceful book but this book will be more useful for people with a base of knowledge in the field,for a college student concentrating in this field i find this book troubling and useful in the same time.
Send me the Hary Potter and The Order of Phoenix book please
4 Stars How companies survive in rapid technology sectors
Professor Afuah reveals how companies can structure successful Internet business models. He describes buying behavior among early adopters, ways to transfer innovations within a company, ways to reduce uncertainty, and methods of achieving a strong competitive position. The book’s case studies give concrete examples that readers can use as a foundation for making business decisions. This is an instructive book for entrepreneurs and product managers who aim to launch products in fast-moving technology arenas. (Note: Bryan Richards is co-author of a case study on Microsoft’s X-Box Online that appears in “Internet Business Models and Strategies”).
Filed under: Making Money On the Internet Books