The Truth About Email Marketing Truth About
The Truth About Email Marketing Truth About
Praise for The Truth About Email Marketing
“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”
Tad Clarke, Editorial Director, MarketingSherpa Inc.
“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms’ deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read…especially for us marketers!”
Jeff Hilimire, President, Engauge Digital
“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.”
Aaron Kahlow, CEO & Founder, Online Marketing Summit
“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms’ battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.”
Sam Cece, Chief Executive Officer, StrongMail Systems
Everything you must know to utilize email marketing in your corporation or small business!
- The truth about recession-proofing your business with email marketing
- The truth about measuring results and improving promotional and newsletter campaigns
- The truth about email marketing versus spam
This book reveals 49 proven email marketing best practices
and bite-size, easy-to-use techniques that get results
Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
User Ratings and Reviews
5 Stars Easy to read yet powerful thoughts
I found this book to be very thoughtful specific to the email marketing space. From beginning to end it’s logically stated and proven. His examples are endless and really get you thinking. It’s on my recommended books to read for anyone wanting to get started or take their email mktg to the next level.
5 Stars Great read for anyone interested in email marketing
This book is very easy to read without too much unexplained industry jargon to make your eyes glaze over. It’s informative and chalk full of useful data. However, it’s not a tome full of pages of fluff - just the facts and extracted data to get a good intro to the business or a primer for a veteran.
4 Stars GOOD SUPPORT TO MAIL CAMPAIGN
Not many practise examples . However very good in terms of marketing & promotion .
5 Stars Quick, Easy and On Target!!! - Great Read..
If you are looking for the “success guide” in email marketing this book covers it all. From Spam Compliance to ROI the Truths, all are highly relevant and easy to follow.
5 Stars The Truth About Email Marketing
When someone mentions email marketing the first thing that tends to pop into our head is spam. We all hate spam and are inundated with spam on a daily basis. Just the notion of becoming an email marketing expert is offensive.
With this said, like me, you probably have a variety of email newsletters or company updates that come to your inbox everyday. Often they are full of valuable information, tips, discounts, etc. Moreover, they are extremely convenient. Really these newsletters and company updates hey are just about the furthest thing from spam.
This is what true email marketing is about: building newsletters and company updates that are useful to those who want to receive them. The Truth about Email Marketing not only gives some tips about how to send great content but also how to make sure that these important resources aren’t at all spam-like and that only those who want the information receives it.
Filed under: Making Money On the Internet Books