Web Marketing For Dummies For Dummies Computer Tech
Web Marketing For Dummies For Dummies Computer Tech
By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.
In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to:
- Craft an online marketing plan, set site goals, and define your market
- Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
- Use e-mail marketing effectively and spread the word via e-newsletters
- Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
- Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
- Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
- Take advantage of search engines where you can submit your site for free
- Encourage visitors to come back and find subscribers for your online newsletter
Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!
User Ratings and Reviews
3 Stars Better off Leaving it to Professionals!
This is a solid overview of the internet marketing genre. However, if you are serious about your small business, odds are you just do not have the time available to focus on internet marketing. Internet Marketing is something that requires a lot of work and a lot of attention. Having said that, you may go months without knowing if you are doing things correctly. The reason I say that is because search engines like Google, take several days even months to crawl your website and re-adjust its page rank calculations. If you are looking to get your web site to the top, I would highly recommend using professionals in the field. My advice would be to visit www.novelconceptstudio.com as they worked for me and did a phenomenal job keeping me in the loop.
3 Stars Could This Be For You?
Web Marketing for Dummies leverages your line marketing knowledge in controlling the Web. Because the author wrote this for owners of small businesses, where money is king, I suggest dozens of free low-cost guerrilla marketing ideas you can try online.
5 Stars Web Marketing for Dummies
My book arrived in perfect condition, just like new. This book was recommended by the S.B.A. and I’m 3/4th of the way through reading it. It has been a tremendous help starting a web based business.
5 Stars Nice….
Good way to familiarize myself with the terminology and theory so I can work intelligently with our webmaster. Saves time, and thus, money.
3 Stars Great intro material, but lacks depth
This books is a good primer on Web Marketing, but it does not go into detail(as is the case with most Dummies books). I already knew most of the material in this book.
If you are new to web marketing, this is probably a good book to get you started. If are not a novice, you will probably not learn anything new.
All of the material in this book can be found on the web for free, but it is nice to have a bunch of nice introductory marketing information in a book.
Filed under: Making Money On the Internet Books