I Need a Killer Press Release–Now What???: A Guide to Online PR
I Need a Killer Press Release–Now What???: A Guide to Online PR
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.
Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. ‘I Need a Killer Press Release–Now What???’ is filled with useful links and examples for online publicity. You will learn how to:
- Get to know free online tools to help identify what customers want to know.
- Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site.
- Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
- See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.
You will also:
- Read reviews of online news distribution web sites for their visibility and get an idea of costs.
- Learn how press releases combined with social media is key for marketing online.
- Get techniques to market your business for less using online marketing techniques — the results are measurable and long-term compared to other forms of marketing.
- Get incredible visibility for your news by using these winning press release methods.
‘I Need a Killer Press Release’ also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don’t have a presence on these sites.
User Ratings and Reviews
5 Stars Filled With Useful Ideas!
We are launching a new website ([...] - Janet would be proud of me for getting that in) within the next couple of weeks and were getting desperate for finding a way of getting the word out - until we discovered Janet’s book. The content section (not including the excellent appendixes), is only 100 pages, but I’ve got more than a dozen sticky notes marking critical information and insight on those pages. This book is an outstanding resource for those of us who are PR novices. Janet thinks PRweb is about the best thing since sliced bread (I hope she is getting a commission from them - her endorsement is so strong that the reader would be a fool not to at least check out their offerings), but my guess is that that endorsement has come as a result of positive usage on her part. I had a question about a press release list I was about to use so emailed Janet to ask if she thought it wise and she got back to me within 24 hours - and not just a one line note. She took the time to respond to my question at length. I recommend her book - and her - highly.
5 Stars Great Review
I purchased the book the other day and find that it is succinct and easy to read and covers a lot of material quickly and in easy-to-read format. Nice job!
5 Stars Best book on Press Releases I’ve ever read
Writing a press release is no longer for the press. Janet breaks down exactly how to write a press release for the web. She shows you how to increase your Google ranking and promote your press release using various social media tools.
5 Stars A must read for small businesses and entrepreneurs!
I’ve tried a few press releases before, but after reading this book I realized there’s a lot more I can do to maximize this marketing tool! This book gives me all the details to using press releases in a whole new way, I’m really excited to use what this book shares! I’m going to recommend this book to anyone starting a new business or trying to grow their existing business online.
5 Stars Practical Advice Every Small Business Can Use
I bought the book a few hours ago and read it straight through. It’s a great read with tons of practical advice for website owners. I took several pages of notes so I can apply the strategies and tactics taught in this book. I plan on making online PR a big part of my marketing and promotion in 2010 and beyond.
Filed under: Making Money on the Internet Book Reviews