Net Words: Creating High-Impact Online Copy
Net Words: Creating High-Impact Online Copy
A guide to creating copy that connects with customersand makes the sale
Advertising and promotion professionals have long known that, while bells and whistles may grab a customer’s attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.
Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line “voice” and use it to forge lasting bonds with customers, increase market share, and close sales.
User Ratings and Reviews
5 Stars An articulate guide to online copywriting
This is an account of why the language of the Web is and should be so different, and a how-to guide for successful online communication with your audience. Along the way, the author provides many examples to illustrate solid points. Highly recommended.
5 Stars Great Book for Any Web Copywriter
After reading a string of very poor SEO books I’ve been lucky to hit upon another string of some of the best business and web marketing books available. Net Words by Nick Usborne is no exception to that latter trend. This is easily one of the most fantastic books I’ve read when it comes to web marketing. Nick has an incredibly easy to read style of writing and offers plenty of examples providing real differences between good copy and great copy.
Great copy is what Net Words is all about. Whether you’re developing copy for your website, newsletter or email campaign, Nick gives us usable concepts and ideas on how to make your copy unique, interesting and (best of all) able to convert your visitors into customers. Net Words isn’t just about creating good copy, its about creating an environment through words. It’s about creating an experience for your users that make them keep coming back to you for more.
I have yet to read a more important book on copywriting than this one!
4 Stars Must Read for Search Engine Marketers
Anyone involved in Search Engine Marketing should read this book. If more of my peers in the industry would read this book, the Web would be a better place. My only knock on the book is that it is fairly basic and would appreciate a new edition at some point.
5 Stars Net Words
Hi
This book was recieved in good order.
The cost of this book was reasonable.
The content of this book is priceless
for anyone writing copy to sell.
Regards
Larry Pelley
5 Stars Best book I’ve read on web copy development!
I would re-purchase this book in a heartbeat. Best clear and concise book on developing web copy.
Filed under: Making Money on the Internet Book Reviews