Selling Graphic and Web Design
Selling Graphic and Web Design
Expert guidance on selling graphic design, in print and online
* New edition of a classic
* Up-to-the-minute advice on selling to Internet clients
* Get top clients and keep them
Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field.
User Ratings and Reviews
4 Stars Great Information - Rough Editing
I would have given this book 5 stars had it not been for numerous editing blunders. The information is outstanding.
Donald Sparkman helped clarify several legal situations with which the design industry can be faced. Of particular interest was the Chapter on Trade Customs. Although, I’d never rely on them solely, it’s good to know they’re there.
Although this book focuses on selling design, it does a great job discussing the business aspect of the industry… the legal stuff that I may have never considered. You won’t find this kind of information in Design oriented books (It’s not a design reference, by any stretch of the imagination).
If you can see past the editing issues, you’ll have yourself a valuable business reference if you get this book. I also recommend Jim Smith’s “How to Start a Home-Based Web Design Business”, if you’re looking for ways to keep your design firm in the black.
4 Stars Great Book!
This was a decent book it contained lots of information covering all the many areas a Web, Print, Graphic Design. After reading this book i feel a lot more ready to take on a business and learned many new things for effectively managing a Design Studio. It is also a good book for getting not just small clients or medium clients but also gives you much pointers in landing fortune 500 companies. The author has worked with some well known companies in the past and owns his own design studio. In the book he also presents informative interviews with people prominent in the field who have experience working with many big clients. I gave this a book a 4 star because it was a decent book but it didn’t dive as deep into the field as i was hoping. Nevertheless it was worth the read and i might read it again in the future.
Filed under: Making Money on the Internet Book Reviews