The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World
One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential.
A comprehensive, in-depth guide to the opportunities in this new marketplace, The Unofficial Guide to Building Your Business in the Second Life® Virtual World gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual workspace, to start-up companies with virtual goods, to Princeton University offeing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and advertisements. This is one book that reveals the best ways to make money using the hottest thing online.
User Ratings and Reviews
5 Stars Virtual world marketing is a unique, different approach and Second Life is one of the hottest new trends in pop culture
Learn how to market and sell products, services and brand in a unique virtual world that is Second Life with The Unofficial Guide to Building Your Business in the Second Life Virtual World. Virtual world marketing is a unique, different approach and Second Life is one of the hottest new trends in pop culture, offering a virtual 3-D ‘world’ that exists only on the internet and sees traffic from tens of millions of users. Examples from other businesses teach how to tailor Second Life’s structure to a marketing pursuit
5 Stars Easy understanding of the virtual world with this book
I was a virtual world novice before I read this book. This book gives an excellent understanding of the virtual world and how it can help in your business and everyday life. I would highly recommend this book to anyone interested in learning about the virtual world.
5 Stars A Must Read for SL Business Owners
This book provides critical information that will help entrepreneurs in Second Life deal with the quirks that are unique to developing a virtual business. Well written and documented by knowledgeable authors who did not just make a quick trip into Second Life to write this book and that makes all the difference.
5 Stars Great insight to doing business in a variety of ways
Great book. It makes you realize how many ways there are to use virtual reality. It is a new place to spotlight your talents.
5 Stars Authentic knowledge and experience
What I really like about this book is that it isn’t a write-and-run about Second Life. The authors bridge real-world practicality with the knowledge and experience that only comes from having a significant and continued presence within Second Life. As approachable as they are knowledgeable, you’re free to show up to Molaskey’s Pub, hang out with the authors and others who have cracked the code of creativity in Second Life, and continue active learning of the lessons offered you in the book.
Filed under: Making Money on the Internet Book Reviews