Publish and Prosper: Blogging for Your Business
Publish and Prosper: Blogging for Your Business
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.
Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.
User Ratings and Reviews
5 Stars Good for beginners in corporate blogging
If you know nothing about blogging and you got task to start your company blog, this book is good for you.
It doesn’t cover any deep secret, just the basics, but it explains them in a very suitable and understandable way. It doesn’t help you create some perfect TOP10 blog, but it helps you create blog at least at average level and avoid common mistakes even if you are inexperienced in this field.
This book can also help you decide if you really need company blog or not. It contains some good use cases and helps you find persuasive arguments for your CEO.
5 Stars Blogging for your business
This is one of the best books that has written on blogs. Very interesting subjects and approach. Easy to read and think about.
5 Stars Great read for any level of blogging
This is a great handbook for starting up a blog (corporate or private for that matter). There is a lot of great info backed into this little book. I would highly recommend getting it for your team if you are starting a blog that requires a lot of support and buy-in. Nice work Byron & Steve.
BTW: If you ever get a chance to hear them speak on the topic, take it.
5 Stars An excellent primer for businesses looking to create a web presence
Publish & Prosper’s focus is the business looking to improve their public relations and marketing through blogging. The book is concise and well written, and I read it in less than a day.
The book discusses the popularity of blogs to readers and search engines, issues important to large businesses such as employee involvement and liability, start-up costs and software, and determining your focus. Also covered are formatting concerns, conversational style, dealing with comments and customer interaction, syndication, monitoring traffic, and other basic blogging issues.
If you’re new to blogging, or if you’re a business looking to develop a web presence, I recommend Publish & Prosper as an excellent primer to the world of blogging for business success.
5 Stars Very informative book
I have already been blogging, but this book helped me focus my efforts in a way that may help my business. Lots of great insightful info, and common sense explanations in this book. I found it very helpful and easy to read.
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