Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
User Ratings and Reviews
5 Stars Your clients will be glad you read this
This book truly discusses end-to-end solutions when it comes to Web Analytics. I have been involved in the Web Analytics for two years now, and must say that Avinash delivers with all types of content that he puts out. His enthusiasm when writing this book makes the learning experience fantastic. On top of that, he uses real-life experiences that he has encountered as examples. In a lot of books about Web Analytics, SEO, Usability, etc. you tend to get theories - without examples. Not with Avinash.
Let him guide you through the world of Web Analytics with this book so that you can truly provide value to your customers or your own business.
5 Stars With Great Analytics
Serious Skills
In expanding our business offerings we needed a tool that we could
understand and the ability to revisit it as a reference.
The tool is Web Analytics 2.0 by Avinash Kaushik
How our business looks at analytics is that, “Analytics is the
science of analysis”.
Our Analytic’ mission is to partner with our clients to work
towards a cleaner environment, while building a long-term
relationship founded on high quality analytical services,
delivered on time, in the most cost-efficient manner.
In our minds Web analytics is not just a tool for measuring website traffic but is
used as a tool for business and market research.
We look at marketing as being about conversion, in order to succeed in doing
so, you need to understand psychological triggering.
Marketing without metrics is lazy and probably ineffective.
Our clients marketing executives are increasingly pressured to think out of
the box and show results.
So,** the Question for our group was “OK how do we do all that stuff for
our clients, given we are not Avinash,?
The Answer:** Read, Reread and read again Web Analytics 2.0
This is a must have book for anyone who is in the business of
delivering results using the Web
john krol
[...]
5 Stars Just plain great!
Unlike many of the others who have reviewed this book, I barely knew what Web Analytics was when I purchased this book. Despite this lack of knowledge, I was hooked from Page 1. Avinash explains complex concepts in a way that is clear and even entertaining. In fact, the book is so compelling that I have decided to add Web Analytics my company’s service offerings. I have gone to many different sources to enhance my understanding of the subject but I still find that Web Analytics 2.0 does the best job of explaining both the big picture and the nuances of Web Analytics.
5 Stars Measuring Metrics the Right Way
This book is an essential to any search marketer’s library. Not only will this book help you discover which metrics matter to C-Level executives, it will help you decide which ones may (or may not) work for your company. But going further, Avinash, tells you why these metrics matter. If you’ve taken the Google Analytics Individual Qualification, then this is the next step to REALLY understand your analytics.
5 Stars A powerful acquisition for any collection on web creation
Web Analytics 2.0 offers a key to the power of web data, offering solutions for challenges in realizing website economic value and managing data and showing how to leverage experimentation and testing to create customer-oriented websites. WEB ANALYTICS 2.0 is packed with data-driven insights on how decisions can create value and enhance website experiences, making this a powerful acquisition for any collection on web creation.
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