Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we’re now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice “out there”-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.
Everyone is connected. Isn’t it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.
User Ratings and Reviews
5 Stars This book is a must read for all internet marketers
If you are an internet marketer or even if you aren’t and you are trying to do business online or you want to do business online then you must read this book. I am a social media expert and I still learned quite a bit from this book. Learn powerful ideas on how to connect with literally anyone and everyone who needs your products and services. Discover how to apply the skills you have learned networking offline to social networking online.
4 Stars Solid and comprehensive
Mitch Joel has written a powerhouse of a book that is densely filled with valuable information and insights about the social media universe. He deals with all aspects of social media from a business and personal perspective in a clear, crisp style that is well organized and easy to understand.
This is a valuable book on social media for beginners and experts alike, and a worthy companion to Trust Agents by Chris Brogan.
5 Stars Joel Connects the Dots
A great first book defining this new arena of marketing. Mitch Joel reveals the way the new communication techniques of social media work to connect your message with your target. As a traditional marketing professional, I had been watching what was happening from the sidelines with internet based communication. Joel clarifies the how and why this methodology will play a major part of connecting with your audience, be they prospects, clients or donors.
5 Stars One of the best books on social media
Watch Video Here: http://www.amazon.com/review/R2IGMMFYICD5RQ There are a lot of books on the market on the topic of social media… but Mitch Joel leap-frogs over most of them with this book. The book is a good read for the novice and experienced online social media participant.
4 Stars Depending on your needs…
For those looking for a practical how-to book on Internet this is definitely not the book to get. In that case consider it a one star-rer.
So why do I rate it as 4 stars? I am very familiar with technology. Technically speaking I don’t find the Internet challenging, but that does not mean that I always know what to do with this knowledge. So I am constantly looking for information to give me ideas on how to “link” all these technologies together - not technically, but business -wise. From Six Pixels of Separation I got this… and more.
The book opened my eyes for concepts which now seem so simple, yet I never really explicitly thought about it that way before…
Firstly, the concept of six degrees of separation was known to me and I though this is just another play on words. However, turns out that the concept of sic PIXELS of separation is rather radical - nobody is more than a click away - your friends friend is connected directly to you; your customers acquaintance can be your customer - not two degrees away - here!, now!, directly! It may sound simple but the concept actually requires a bit of a mind shift.
Secondly, the concept of personal branding (apparently originally introduced by Tom Peters) - you are the brand! - will make your outlook on life in cyberspace rather different. Asking yourself what value do you provide and how you get that value out there is critical for personal development in cyberspace… and beyond… real life that is.
My only criticism (and therefore only 4 stars) is that the book lacks some structure and it will probably take a re-read with pen and paper to get all the detailed lessons and examples out of the pages. This does not necessarily make it a difficult read though - its an easy conversational read. However in that lies the danger probably of not learning everything there is in one go. But then again maybe there is truth in the old adage: no pain, no gain.
Do you have an on-line presense? Do you use facebook, linked-in, youtube, etc? Do you blog?
If yes, do you have clarity on why you do this and what you are trying to achieve? Do you make that work for you? Should you not be 100% sure of this, then this book is a must-read for you. It will provide you with some strategic ideas to live a better life in cyberspace…
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