RED HOT INTERNET PUBLICITY: An Insider’s Guide to Promoting Your Book on the Internet
RED HOT INTERNET PUBLICITY: An Insider’s Guide to Promoting Your Book on the Internet
DISCOVER… · 6 need-to-know rules of publicity for the Internet age · The best way to design, write, and promote a website to sell your book · 12 blockbuster techniques to use blogs for book publicity · Proven “live promotion” techniques you can use to reach a worldwide audience, and much more.
The Internet has changed the landscape of book publishing forever, which is why leading New York book publishers hire Penny Sansevieri to mentor their own publicity staff. It’s also why these major publishers routinely recommend Penny to their authors as a top Internet publicist.”
Penny made one of her own books an Amazon bestseller for three months running. She’s the inventor of the Virtual Book Tour(tm) and is a leading expert on using the Internet to promote books of all kinds. No ivory-tower theorist, she is a hands-on visionary with her feet on the ground and her eyes on the prize.
User Ratings and Reviews
5 Stars Great Book Promotion Techniques
This is a book I go back to time after time. I check to see whether I’m doing anything right in the promotion area and what I should be doing. Often this internet “stuff” gets seemingly too complicated but Penny has a way of ironing out the wrinkles and giving many, many suggestions on what we can do to promote our books. Those new to internet marketing will start out in the most up-to-date methods of internet marketing right from the beginning and the more advanced users will find a whole world of tips and suggestions on using the internet to their advantage. The virtual touring guide at the end is a good way to keep track of everything.
Lee Jackson
Author, From the Apple Orchard - Recipes for Apple Lovers
Apples, Apples Everywhere - Favorite Recipes From America’s Orchards
Careers in Focus: Family and Consumer Sciences
The Littlest Christmas Kitten
5 Stars Red hot!
Penny C. Sansevieri’s Red Hot Internet Publicity has lit my fire! It’s a 2009 edition that takes Internet publicity almost up to the minute. Topics that I read with vigor include getting higher ranking on Google, setting up a web page with a “power corner”, font size, blogging tips, the importance of tags and keywords, how to set up a virtual blog tour, and so much more. Sansevieri lists a multitude of sites that I should be on to promote my books. She gives page after page of resources and communities with enough information to help me decide on the ones that are just right for me. Highly recommended for all writers who want a Web presence!
4 Stars Opened my eyes to publicity on the internet.
I bought this book to help me promote my own book, The drummer, Angela’s revenge. This book opened my eyes to all of the publicity out there waiting for you to grab. I have been on the internet for a while but I just fumble around with out direction, with this book it gives you specific way to go about getting your publicity. The resource pages at the end of the book are worth the price of the book for me alone. I did not know that there were that many blogs, social networking sites and other places to utilize to get your product or book out and noticed. The only reason for the four stars is that like many other self help publicity books it tells you how to promote a non fiction book and how to become an expert in your field. If scarcely mentions anything about what to write, blog, or tweet about on your fiction book. Other than that I am glad that I bought this book and I am currently implementing some of the tactics outlined in this book.
Abe Rosa
The Drummer, Angela’s revenge
5 Stars RED HOT INTERNET PUBLICITY might well be the answer to a new author’s marketing woes!
Let’s just say for the sake of conversation that you spent five very long years writing a book, a book you know and feel has great potential, but you also know with the advent of the Internet, the face of publishing and sales of books has taken a dramatic turn and your book may not have a mosquito in a bug lamp’s chance of surviving, let alone thrive in this ever changing book marketing world. Estimates vary widely as to how many books are published in any given year, but you are certainly aware that there are many thousands against your hard won effort and yours is very, very important and you, along with those other thousands, want yours to succeed . . . and SELL
Between assorted book facts and conjecture, 95% of all books published are now out of print and coupled with the fact that it is estimated that there is a book published every thirty seconds you, as a first time author, are going to need Penny C. Sansevieri’s help in the worst way. Sansevieri, a successful book marketing and media relations specialist, has written a book to help authors successfully promote their work without having to spend a minor fortune in the process. RED HOT INTERNET PUBLICITY might well be the answer to a new author’s marketing woes.
According to Sansivieri, the Internet, once a minor blip on the scene, is now most likely “the star of the show and traditional media its understudy.” The author’s marketing expertise includes hints on how to set up a workable web site that will actually get you needed sales, Internet publicity ploys that won’t cost you one red cent, effective use of keywords to get your book to fly to the top of popular search engines, a short lesson on E-Commerce (let’s sell that book), blogging to sell and promote your work, how and where to get print and Internet press releases and much more
This book, although not unique nor the first book of its kind to be published, I did find it to be easy to read and packed with sensible cents saving hints, suggestions and resources. There is a heavy and understandable emphasis on creating a great website and all computer illiterate authors may need to spend a few more dollars for assistance in this area. Suggestions such as using those dastardly pop-ups on a personal website surprised me, but Sansevieri’s reasoning would make me a fan of them were I to create a personal website should I want to sell my work. I did a bit of Googling using an assortment of sentences and on the first shot this book came up fourth. I think the book is worth the cover price and would be quite a helpful marketing tool for the novice author.
2 Stars Not Much Substantive Information
The volumne I had did not even talk about the use of social networking sites such as Facebook or MySpace. The other suggestions were brief and shallow. Not much here.
Filed under: Making Money on the Internet Book Reviews