Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business)
Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business)
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there’s a way to level the playing field like never before.
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:
-Working with social networking sites
-Creating mindmaps
-Selling your story in a compelling way
-Choosing the right tactics
-Choosing the right tools
-Evaluating customer actions
-And much more
For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.
User Ratings and Reviews
5 Stars From Small Business to BIG Business
If you have a product and/or service worthy of selling, please do us all a favor: Right now, buy this book. When it arrives, USE IT IMMEDIATELY!!! And yes, I know I am yelling, thank you very much.
As far as I know, there is no other book out there that has such useful information that is this easy to implement with such immediate results. Measurable results are the gold standard in business. An increase in profits and return business are two of the side effects of using Stephanie’s book. Thank you Stephanie for sharing such a gem with us.
Cheers,
Stephen
[...]
5 Stars A must read for any small time business who want to expand.
The internet is a powerful tool for many things, such as marketing. “Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth” is a guide for small time entrepreneurs who seek to use the internet to turn their companies around. With advice on finding the right tools and methods to doing so, using the concept of ‘Web 2.0′, connecting with your customers, online selling, and keeping track of this massive monster, “Web Marketing for Small Businesses” is a must read for any small time business who want to expand.
4 Stars A must-read when starting your own web-based business
This book is like a super check list of all the things you need to do when building your website. From defining your niche to helping people find your site, Stephanie Diamond lays it all out for you. Start out with the tips in this book and you won’t have to go back later to figure out what you’re doing wrong!
My favorite part was tips on how to get the most from using google adwords: How to find key words that cost less and how to tell if your ads are getting you what you need.
This book summarizes what it took me two years to find, seeking information from marketers on the web, plus more!
5 Stars Ignore the Internet for Your Business At Your Own Peril
Several years ago there was great suspicion about the Internet and websites because some of them were fake. While some fake sites still exist, this suspicion has largely disappeared and in fact, completely reversed. Now the web or Internet is often the FIRST place that people turn when they have a business need.
If you are a small business owner, you need to harness the power of the Internet to increase your own bottom line and visibility. WEB MARKETING FOR SMALL BUSINESSES is an invaluable resource. With detailed and current examples, Stephanie Diamond helps every reader understand the changing roles and the necessity of a new mindset. Then she walks the reader through a seven-step action plan to discover your niche, capitalize on your brand, tell your story, jump higher in the search engines, write good content (persuasive landing pages, minisites and sales letters), social media tactics and finally tried and true tactics (newsletters, article marketing, white papers and much more).
Stephanie Diamond is a seasoned expert in this field and writes with authority about a subject that she knows intimately.
This easy-to-digest text is a book that I will use over and over. The worksheets alone in the back are worth the cost of this book. Small business owners who follow the wisdom in these pages will profit in many ways–and I mean much more than your bottom line. You will gain a presence and visibility which will only enhance your financials and increase your business.
4 Stars Big Marketing for small businesses
Although I have not finished this book from cover to cover - I have skipped thru to a couple of sections of particular interest. I find it well directed and easy to understand. And it has given me some inspiration to move me forward with my marketing.
Filed under: Making Money on the Internet Book Reviews